About the Company


In 2001 we invented a kitchen tool with the purpose of making food preparation quicker and safer. Today our onion and vegetable choppers are known worldwide.

The brand stands for innovation and outstanding quality. Our products are unique and protected by both function and design patents. The Alligator has an excellent reputation around the world thanks to the great service we proudly provide. Today you can buy our products in over 30 countries. When you buy an Alligator you invest in an everyday tool that will save time and make cooking more fun. 
Chop, slice, dice, grate, peel… With a smile!

Over 1.000.000 happy customers all over the world!
 

Business Concept

Alligator has been working for several years inventing, producing and marketing functional products with the Alligator brand name.
We sell the Alligator products through distributors in more than 30 countries. The products are based on our own patents, and on quality assured production and assembly.

Patented Original that Guarantees Quality

Alligator is the original and we take pride in being the first and the best. Our worldwide distributors are given exclusive rights to sell Alligator products. The full range is currently protected by patents worldwide and the products are sold under protected trademarks in Sweden and the whole of Europe, South Africa, China, Hong Kong, the United States, Australia and Russia. Applications have been filed in many more countries. We provide a two-year guarantee for all our products.

An Alligator in Every Household

Our target group is primarily private households. Alligator products are marketed as vegetable choppers and are sold in about thirty countries around the world. Alligator is becoming a recognised concept for both satisfied private consumers and distributors. We are particularly active on the European market, with 550 million people in the EU states, corresponding to 150 million households. Exports to the United States and Russia are increasing and even Iceland is on the Alligator map. Our goal is for every household to own an Alligator.

The Alligator has won many awards over the years, including Best Kitchen Gadget 2004 (UK), Top Tool or Gadget at the Excellence in Housewares Awards 2004 and Most Innovative Product in Housewares at Autumn Fair 2004.
The Alligator has won many awards over the years, including Best Kitchen Gadget 2004 (UK), Top Tool or Gadget at the Excellence in Housewares Awards 2004 and Most Innovative Product in Housewares at Autumn Fair 2004.
First prototype made of Oak wood (2000)